I have always believed that sparking interest in wine is the essence of successful promotion, and the best way to do this is by creating tasting opportunities and an inviting environment.

Lookvin Fine Wine Tasting event has truly excelled at this, bringing more people closer to the wonderful world of wine.

On October 19th, I made a special trip back to China to participate in the Lookvin Fine Wine Tasting event in Hangzhou, where I was honored to join the forum, dinner, and masterclass.

It was a privilege to once again showcase the AMA Selection at the masterclass, featuring ten exceptional Bordeaux Grand Cru wines.

I enjoyed every moment, discussing the allure of wine with both old and new friends in attendance.

I was deeply moved by everyone’s passion and enthusiasm for wine. It’s incredibly encouraging to see more consumers willing to explore and embrace wine, especially as a Chinese wine critic based in France.

Ultimately, wine’s purpose is to be savored and shared—only when it is enjoyed does the market thrive, giving us all the confidence to keep moving forward.

Here’s to more wine lovers discovering and appreciating the beauty of wine! To my friends and colleagues in the industry, let’s continue this journey together and keep this passion alive.

A heartfelt thank you to the Lookvin team!